Explanation of the Possibilities and Tools of Mass Media on the Formation of Good Governance in Developing Societies (with Emphasis on Global Experiences)

The issue of conflict of interest is at the root of corruption and inefficiency. Given the importance of conflict of interest management in the efficiency and prevention of corruption on the one hand, as well as the important position of IRIB as a pervasive media in the country, on the other hand, the importance of identifying conflicts of interest in the organization in order to structure it more effectively. Makes it necessary. Accordingly, the study was conducted through the study of some documents and interviews with about 20 university experts and professors and a survey with the statistical population of 120 Broadcasting experts and media researchers. The recognized items in the research are: conflict of incomes with duties, conflict of duty with duty, observer and order alliance, executor and lawmaker alliance, simultaneous employment, revolving door, and gift acceptance. According to Fridman testing method, simultaneous and revolving door ranked first while conflict of duty with duty ranked last. In addition, some approaches to deal with the mentioned items are suggested in the research.