Providing a model for implementing and promoting safety culture in project-oriented construction organizations in order to reduce the risks of the construction industry

Construction industry has one of the highest rates of fatalities and injuries compared to other industries, despite technological advancements and implementations of occupational health and safety initiatives. According to the reports, the construction industry have the highest accident rates in all industries, and is the site of the most serious accidents in terms of severity of injuries. The industry accounts for 7% of the global workforce, but is responsible for 30-40% of fatal injuries. According to Gorkanli and Mongen in developing countries, the risks associated with the construction industry are three to six times higher than in other industries. Researches show that organizations and companies that have developed and applied safety and health management experience fewer work accidents. The construction industry is aware of the importance of proper safety performance in projects, so the need to improve safety performance in the construction industry is essential. Researches show that there is a qualitative and quantitative relationship between safety culture and safety performance, both theoretically and empirically. Researches show that an organization can construct a positive safety climate and then exhibit an outstanding safety performance by creating a proactive safety culture. The most comprehensive way to move forward in order to achieve a safety culture is to learn steps called strategic goals to improve safety performance, each set of steps leading to an organizational milestone. Therefore, in this research, using Grounded theory qualitative research method and using literature studies and semi-structured interviews with experts, the indicators and sub-indicators of each step are extracted and presented as a model. In this study, the snowball sampling method was used, which was finally sufficient to saturate the data. Note that this model is not a complete formula; Rather, it is a framework for decision support that can be used to make strategic decisions.