Explaining The Concept Of Culture Marketing Or Fourth Generation Marketing

The present study is designed to explain the concept of culture marketing and determine its basic elements. The main reason of subject selection is benefiting from its advantages in economic dimensions and income generation and another reason and perhaps more important than the previous reasons is the lack of scientific views and theories in the field of cultural marketing. Investors pay attention to the concept of cultural marketing and its feasibility, the concept of cultural marketing and finally the consequences of paying attention to cultural marketing. And the income is profitable and, more importantly, facilitates the implementation of policies such as the export of Islamic values ​​and protects society against the cultural and soft war of the enemies.