Hybrid Analysis of System Dynamics- Agent Based Modeling of Mobile Operators Revenue Case Study: Digital Service entry of MCCI Company

With the tremendous progress in communications in the world, the transformation and behavior of mobile operators and their digitalization, which in the past were only service providers, as well as the creation of different experiences for customers, is inevitable.

The purpose of this study is to create a hybrid simulation of system dynamics and agent based modeling in order to analyze the revenue of the first operator in the country to enter the field of digital platform and development of native applications. Using the model proposed in this article, first the need for operators to enter the digital arena and produce native applications was expressed. Then, the factors that affect the mobile ecosystem that affect the production of applications and the development of required platforms were described. Benefiting from hybrid simulation of system dynamics and agent based modeling, the income of mobile operator in entering and not entering the digital arena and producing native applications were examined.

The findings showed that with the entry of the operator into the field of production of native applications and the adoption of digital approach, consumers tended to use more data services, but due to different tariffs for data and voice, the operator's income up to 2 Next years will not change much.