Analysis of the effect of desert tourism on rural areas, Case Study: Rural Areas of Jarghouyeh Olya and Bon Rood of Isfahan Township

The study evaluates effects of desert tourism on sustainable development of rural areas. The study is of descriptive-analytical . The method for data collection is literature review and survey (questionnaire). The statistical population of the study was consisted of host community (rural households), with a sample size of 5540 households in the studied areas. The questionnaires were analyzed using the statistical software of SPSS. For analysis of data and testing of hypothesis used statistical tests of one sample T-test and factor analysis. In addition, its validity is 0.73. The impact of desert tourism on sustainable rural development in the study area analyzed by using of factor analysis and 29 variables, that variables reduced to four factors. The first factor as economic development with variance of 30.61 percent was recognized as the most important factor, that it was affected by desert tourism in rural areas in the studied area. The explanation of the relationship between desert ecotourism and sustainable rural development, the result showed the development of desert ecotourism with a coefficient of 0.621 on economic development, with a coefficient of 0.521 on social development, and with a coefficient of 0.304 on physical-environmental development affected in villages in the studied area.