Pathology of the Creativity and Innovation System in Hormozgan Gas Company using Importance-Performance Analysis

The present study was conducted with the aim of pathology of the components of the creativity and innovation system in Hormozgan Gas Company. This research is applied in terms of purpose and exploratory in terms of research approach. In the first stage, 13 heads of Hormozgan Gas Company were interviewed (to the extent of theoretical saturation). The interviews were analyzed by using MAXQDA software. The model of creativity and innovation was formulated with six main themes, based on six stages of Clark & ​​Brown (2006). In the second stage, in order to classify the factors affecting creativity and innovation system in the importance-performance matrix, a researcher-made questionnaire was used and the data were analyzed by using SPSS software. The validity of the questionnaire was confirmed by experts and its reliability was confirmed by Cronbachchr('39')s alpha. At this stage, the statistical population consisted of all employees working in the administrative units of Hormozgan Gas Company. The sample size was determined using the Cochranchr('39')s formula of 140 people .The research findings indicated that the human resources unit, strategic cross-organizational constraints, intra-organizational constraints and organizational culture are very important in terms of creativity and innovation, and given the poor performance of the firm, these components should be given more attention by relevant officials.