A Sociological Study of Promoting Happiness Interactions in Mashhad (A Mixed Study)

The purpose was to describe the ways of using promoting happiness interactions and its types. This research has used purposeful-typical, simple random sampling appropriate to the volume of each urban area and spatial and regional sampling in step, qualitative (collective case study), quantitative step (descriptive survey) and point interpolation method (spatial analysis). The findings were based on thematic analysis, statistical description, and spatial analysis and clustering; Semi-in-depth interview, researcher-made questionnaire and drawing of urban maps were used. The field of research was 13 urban areas of Mashhad in 2019. The unit of observation of individuals has been in the household procedure and at the level of spatial analysis of urban blocks. The alpha of the research is equal to (0.80). Based on qualitative findings, promoting happiness interactions are defined at both ends of to make happy (hot and cold type) and recipient of happiness. The most important categories of qualitative practice based on the typology achieved are the representation of behavioral and expressive situations, the deconstruction of expressive and behavioral positions, social influence, altruism, other-seeking, empathetic introspection, Quantitative results and spatial analysis show that the hot type focused on excitement was much lower than average and the cold type focused on good sense was above average. Finally, promoting happiness according to the clustering test between regions (1, 2, 4, 5) is below average and the citizens of regions (3, 6, 7, 8, 9, 10, 11, 12 and Samen) the upper average is obtained.