Investigating the effect of disclosing internal weaknesses on brand value and brand performance of companies listed on the Tehran Stock Exchange

Today, success in marketing practices is not considered as a science but as a value in order to advance the goals of companies, which requires understanding the internal and functional environment of companies and reforming problematic structures. In fact, the purpose of this study was to investigate the effect of exposing internal weaknesses on brand value and brand performance of companies listed on the Tehran Stock Exchange. The research period was 1391 to 1395 and in this period 73 Tehran Stock Exchange companies were selected by eliminating systematic sampling. The results showed that exposing the weaknesses of internal controls has a positive and significant effect on brand value at the level of 1% error and on brand performance at the level of 5% error, and makes the brand capabilities of companies both in terms of value creation and Strengthen the performance perspective such as increasing the market share of companies.