Promoting the Emotional Culture and Quality of Employee-Organization Relationships Through Internal Communication and its Impact on Employee Advocacy in the Hotel Industry

This study examines how the symmetrical internal communication system and responsive leadership contribute to promoting a positive emotional culture and the quality of employee-organization relationships and its effects on employees' advocacy among hotel frontline staff.The present research is an applied project in terms of purpose, a survey in terms of data collection method, and a correlational study based on structural equation modeling in terms of data analysis method. In order to achieve the aim of the research, the data were collected from 210 frontline employees of Espinas Hotel in Tehran through simple random sampling method. The results of testing hypotheses using SPSS and SmartPLS software indicate that internal communication (i.e., symmetrical communication and responsive leadership) has a positive effect on promoting positive emotional culture and the quality of employee-organization relationships. The positive emotional culture and the quality of employee-organization relationships in turn have a positive effect on employee advocacy.