Explanation The Role of Organizational Innovation and Social Capital

In recent years, implement of social responsibility has become a challenge for many businesses. One of the most important question about corporate social responsibility is its impact on corporate performance. Although, many studies have investigated this relationship, no consensus has been yet reached about it. This study aims to examine the impact of corporate social responsibility on the firm's performance through the mediating variables of innovation and social capital. This research in terms of the purpose is Practical, in terms of how to collect information is Descriptive-Correlation based on structural equation modeling. The statistical population of this study is all of the investment banks in Iranian Institutional Investors Association (IIIA). Measuring tool was a questionnaire with 44 questions which 62 companies responded to it. Construct validity was assessed using convergent and discriminant validity and reliability was assessed by using Cronbach's alph and composite reliability. Data analysis was performed with SmartPLS3 software. Although the impact of social responsibility on innovation has not been accepted, the results show that social responsibility has an impact on firm performance both directly and through the mediator variable of social capital. Therefore, it is suggested that enhance social capital in addition to formulating and implementing social responsibility can imrove firm perfoamnce.