IDENTIFICATION AND ANALYSIS OF THE STRATEGIC DRIVERS OF ENTREPRENEURIAL UNIVERSITY USINGBY CROSS IMPACT ANALYSIS APPROACH

The main purpose of the research was to identify the strategic drivers affecting on the future of the entrepreneurial university and design its scenarios using the futures study approach using combination of qualitative and quantitative methods. In order to collect information, first review of the theoretical literature was done, then using Fuzzy Delphi method in two rounds, key factors affecting the future of entrepreneurial university were identified. In this section, 51 factors were identified, which were classified into16 categories. The members of Fuzzy Delphi panel in this study were experts in the field of management, entrepreneurship and futures studies of higher education who were selected using judgmental sampling and snowball sampling methods. In order to analyze the data, a futures study toolbox including Fuzzy Delphi, trend analysis, cross impact analysis and scenario planning has been used. The concepts extracted from the Fuzzy Delphi method were analyzed by the interaction analysis method. The four drivers of government strategic policies, development of open innovation, market-oriented governance model, emphasis on sustainable development were identified as strategic variables. Then, using the scenario writing method were analyzed and three scenarios for each of the variables, four scenarios with strong compatibility were presented as the future scenarios of the entrepreneur university.