The Impact of LARG Competitive Strategies on Supply Chain Sustainability: The Case of Boushehr Cement Industries

A formidable challenge facing cement industries in Boushehr Province is the management of supply chain sustainability in a way to promote its overall performance and productivity. The present study aimed to scrutinize the impact of LARG  competitive strategies on this supply chain sustainability and prioritize them. Initially, the conceptual model of the study was developed through an extensive literature review and identification of prerequisite LARG competitive strategies including tolerance, purity, agility and greenness alongside economic, social and environmental responsibility dimensions of sustainability. The research population comprised 220 employees and managers at Boushehr cement industries out of whom a sample of 140 was randomly recruited based on Cochran formula. The research data were collected using two questionnaires and were analyzed via Factor Analysis. The findings verified the significant and positive impact of all LARG competitive strategies on supply chain sustainability of the cement industries in Bushehr. The findings accentuate the fact that managers in Boushehr cement industries should take into account appropriate risk management strategies to thrive under competitive conditions.