Factors Affecting the Aesthetic perception of paintings using the Q method(Case study: Women of Shiraz, 1399)

Individuals live in a public sphere that components of this sphere influence the formation of individual attitudes toward works of art. Analysis of these components informs us about the attitude of people as the audience of art works and leads us to a better understanding of the factors affecting their perceptual methods. The present study was conducted to investigate the factors affecting the aesthetic perception of paintings. In this study, we were sought to answer these questions: how the audience of paintings perceives these works? Which sociological features among the similar perceptual methods are the same? And finally, different perceptual methods in their taste emphasize on which formal and content aspects? In the present study, which was exploratory in terms of purpose and hybrid in terms of method, the Q classification method has been used. In this study, in which 14 people were participated, five different mental patterns were identified in the perception of paintings. Also using a questionnaire which was developed about the degree of religiosity and relationship with the art world, the amount of these variables was measured. The results showed that each of these mental patterns was influenced by the contextual, psychological, or structural variables are different. In fact, people's attitudes and tastes towards the beauty of art works depend on individual or structural characteristics of each person. Finally, it can be said that social and individual factors have a significant impact on aesthetic attitudes and tastes. It is necessary that in research about taste, in addition to economic, social and cultural capital, other factors such as marital status, field of study, the degree of connection with the art world and the reference personality of individuals should also be considered.