The Role of Regional Tourism Sustainable Development (Case Study: Health Tourism Ardabil province)

Nowadays health tourism market as a profitable and competitive industry in the world is raised. Since the 1990s, several factors led to a boom in health tourism in Asian countries finds more Entrepreneurship, marketing and advertising these countries to provide extensive medical services in the tourism, The attractiveness of these objectives in order to attract foreign tourists increased treatment. Iran, despite having abundant hot springs mine, so far has failed With proper planning to develop tourism infrastructure in the development of health tourism is an acceptable act of participation Income from health tourism could be profitable for our country to move in the development process. This study using a library of trying The importance of health tourism industry in the province of Ardabil The factors driving and inhibiting the effective promotion of health tourism And its impact on the country's sustainable development And using the model swot internal factors (strengths and weaknesses) and external factors (opportunities and threats) Health tourism industry in the province are analyzed The results of the study show Ardebil province due to significant improvements in the field of medicine and health In a significant position in the regional tourism industry, health and sustainable development And information about health tourism attractions of Ardabil Province At the international level (such as Asia and the Middle East) and national (Iran) has been adequate.