Investigation of taste in summer printed T-shirts with quality performance enhancement technique approach (Case study: Mashhad)

One of the clothes that has a large share of the fashion and clothing market is the T-shirt, which is always offered in various designs with special prints and can be used by anyone of any age, gender and class. The purpose of this study is to investigate the taste in printed T-shirts. This research is descriptive-analytical in terms of applied purpose and method of advancing it.The statistical population of the study consists of two groups. The first group of all consumers are two types of T-shirts with the consumption of men and women in Mashhad, which includes men and women in different age groups, and their questionnaire is based on the Kano model. Designed by quality performance enhancement technique. In addition, textile and clothing printing experts were used separately. The findings show that there is no significant difference between men's and women's opinions about T-shirts and parties. Also, in the study of wash and cover, there is no significant difference between the mean results with different age groups, but there is a party study. Finally, there is a significant difference between the average results with the audience with different levels of education in both the study and party studies.