The role of mural art in the development of cultural tourism

The tourism industry is known as a clean industry that creates cultural exchange by creating links between different lands and will lead to economic and social prosperity, as the economies of many countries depend on this document. Today, cultural tourism is considered as sustainable tourism, which has the ability to balance the various aspects of sustainable development and lead to the prosperity of post-industrial cities. Relying on artists and intellectuals, this type of tourism provides opportunities to attract tourists in different cities and expands the culture and customs of cities. The art of mural, as an ancient art and a relic of the first humans, can play an effective role in attracting tourists. In this study, by examining the three key concepts of tourism, cultural tourism and mural art, the position and role of mural art has been studied as a general art in the tourism industry, especially cultural tourism. And the most authoritative documents available have established a connection between these key concepts and examined the place of murals in cultural tourism.