Presenting a geomarketing development model based on the development of urban tourism infrastructure tehran

Cities usually have a series of facilities and services such as airports, rail and sea terminals, entertainment centers, shops, medical centers, etc., depending on the geographical, political, economic and cultural location and appropriate to the civil society. In the tourism industry, in most cases, they are considered as entry and exit points and providing accommodation for tourists, while today, cities can become a destination by benefiting from a variety of attractions and events and being adjacent to a series of surrounding attractions. They have a tourist attraction. The main purpose of this study is to present a geomarketing model based on the development of urban tourism infrastructure in Tehran using geographic information systems (geomarketing) tools that it is possible site selection of urban tourism infrastructure in Tehran and therefore, it is led to facilitate and strengthen the relationship between the tourist (customer) and the host community (seller). It also assists city managers in making metropolitan decisions. The methodology of this study is qualitative and grounded theory approach. It is used semi structure interviews to collect data and analysis were done by Strauss and Corbin method and paradigm model. sampling method was by theoretical sampling and was done using targeted (judgmental) techniques. The statistical population was selected from among active experts and managers that are worked in public and private sectors of tourism and urban management. The results of data obtained from interviews during open, axial and selective coding process that led to identify geomarketing model based on the development of urban tourism infrastructure in Tehran was based on grounded theory. The finding of this study indicate that managers and Private tourism activists and urban management in Tehran to turn Tehran into an urban tourism destination must attention to identified all of factors and indicators. Using the present model and geomarketing data and information for urban land use planning and tourism and urban needs site selection, design and execution of all projects to have a sustainable tourism annex. So that designs, elements and urban events must have attractive option for attract tourists and it is possible accessing them through digitals maps.