SACMI DDG WHEN MATERIAL MEETS DIGITAL

The need to diversify ceramic products more effectively in the age of digital decoration is the key driver behind the research con-ducted by technology and raw material suppliers and by ceramic companies’ R&D laboratories. Over the years, the introduction of new digital printing techniques has brought major aesthetic and economic benefits, but at the same time has resulted in a certain degree of standardisation and lack of diversity in terms of product aesthetics. This is why it is essential for research aimed at achieving greater product differentiation to focus on the use of typical ceramic materials in con-junction with modern digital application technologies.