Designing a model for election campaign management with a political marketing approach by ISM modelling

These days, elections become a professional field for tough competitions between candidates. In this situation, much money and high level of social capital are not guarantees for winning elections, but rather focusing on scientific updated consequences about electioneering is the key to win. However a useful framework for campaigning can have a great effectiveness on voters with minimum error. In this research we tried to design a model for campaign management in two separate phases: first the leading dimensions of campaign management were identified with documentary studies and focus groups, then the main model was extracted by the ISM modelling technique. The consequences show that the most effective part in the campaign management process is recognizing people’s needs. The next part is recognizing the competitors and also the competition field which the election course would be based on it. In the following, the election course will affect the political advertising management, managing different groups of voters’ behavior and also the campaign organizational structure. These parts and their interdependence can play a prominent role in the formal period of election advertising in different political systems.