Mapping Islamic-Iranian Structures Fulfilling Social Responsibility Using Zaltman's Metaphor Elicitation Technique (ZMET)

Attributing indigenous mental structures to concepts borrowed from foreign languages causes a perceptual gap. "Performing social responsibility" is one of the most important concepts of Persian borrowed from foreign languages. The aim of this study is to map Islamic-Iranian structures to fulfill social responsibility using Zaltman metaphor elicitation technique (ZMET).

The present study is applied in terms of purpose and qualitative in terms of type. . The statistical population of the study is people in Tehran, the available sampling method and the sample size includes 15 people.

Data analysis showed that the concept of social responsibility has 26 structures. Environmental protection structures, observance of work ethic, respect for consumer rights, respect for citizens' rights, social services and Supporting workers; These are the most frequent structures of Islamic-Iranian fulfillment of social responsibility. The concept map of social responsibility also includes 36 pairs of structures. The pair of structures for fulfilling social responsibility - environmental protection and fulfilling social responsibility - observing work ethic; are the most frequent pairs of Islamic-Iranian structures performing social responsibility.

According to the research results, environmental protection is the most important Islamic-Iranian structure related to social responsibility.