Designing a Model for Forecasting Product Life Cycle with Thermodynamics Approach

Designing a Model for Forecasting Product Life Cycle with Thermodynamics ApproachAbstractThe aim of this study is to integrate marketing models and create a model for hierarchical marketing activities to identify the different levels of activities required in the various stages of the product life cycle. In this study, in order to explain the phenomenon of product life cycle, mixed marketing activities have been used as a factor in changing the quality of entropy. In this study, ceramic tiles have been selected as the desired product to examine the validity of experimental theories. Brand, sales and marketing managers of 3 ceramic tile companies were asked to answer the questions. Through hierarchical analysis and simulation processes, simulations are simulated that show that if more mixed marketing activities are used, the product life will be longer and the sales volume will be higher.