Designing a coaching model for operational managers of Persian Gulf Petrochemical Company in order to motivate human resources

Contemporary organizations operate in an increasingly complex and changing environment. Therefore, they are seeking a new approach in management and leadership to meet the needs of employees and organizations to thrive in today's highly dynamic environment. Coaching of managers is defined as a strategy for human resource development and is a dynamic process that improves job performance.The present study was aimed to design a coaching model for operational managers of the Persian Gulf Petrochemical Company for motivating human resources. The statistical population of the study included 18 experts of senior managers and human resource managers of the Persian Gulf Petrochemical Company, faculty, or university teachers. In this qualitative study, from the foundation data strategy and saturation sampling method was used and the interviews were coded using maxqda software. The results indicated that out of 805 extracted concepts, 145 basic codes were identified in 23 categories including communication, strategy, and objectives of the organization, legal requirements, human resource motivation, organizational training, empowerment, teamwork, succession planning, organizational agility, job satisfaction, organizational structure, human resource management performance, organizational culture, participatory management, talent management, knowledge management, coaching, skills, and competencies of managers, service compensation system, job characteristics, staff features, organizational characteristics, and learning.