Peace Branding in Norwegian Public Diplomacy

The promotion of peace as a national identity is the most prominent feature of Norway's post-Cold War foreign policy. The reputation of the Norwegian peace model in the international system, despite its geopolitical constraints, is the topic of this paper. The authors use the nation-building theoretical framework to show how peace diplomacy has become the branding of Norwegian foreign policy despite significant and influential actors. Qualitative data analysis was based on historical and causal explanations. The text suggests that the Norwegian global branding results from focusing resources on the cultural-historical benefits of peacebuilding/ Peacekeeping.