Relationship between cultural consumption and superstitious attitude among students of Mashhad University

Despite the rise and expansion of knowledge and technology, We can still easily observe the presence of strong superstitious attitudes amongst people in human societies. Such attitudes are socially damaging, because they are essentially misleading people about how they can solve their own problems. Superstitious attitudes are simply the by-product of people’s socialization in different stages. Media are key factors in process of socialization which to a great extent cover people’s cultural consumption. Depending on what sorts of contents are promoted by the media, they are creating an attitude either in favor of or against superstitions. The current study is seeking to explore the Relationship of cultural consumption on having superstitious attitudes amongst the university students in Mashhad. the research methodology in this study is based on survey and it has been conducted by means of researcher-made questionnaires. The population was university students of Mashhad (97146 persons) of whom, we have chosen 363 university students (all of whom live in Mashhad) by cluster-stratified method as a statistical society. The result has shown us that in one hand, there is a negative or inverse relationship between having superstitious attitudes and informative cultural consumption such as books and newspapers. On the other hand, there is a positive or direct relationship between having superstitious attitudes and entertaining cultural consumptions such as social media and satellite channels. On the whole and after taking everything into consideration, there is a meaningful inverse relationship between the amount of cultural consumption and having superstitious attitudes.