The relationship between membership in Facebook and the tendency to fashionism

Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:

The first   goal of fashion designers in all countries is earning more and creating a consumerist society. If some European and American politicians support this policy, that is because they can control the thoughts and restrict the foresight of young people, amuse them with subsidiary matters of life and make them busy to pay no attention to social and political events. This research is accomplished by quantity method and the data are gathered by distributing a researcher- made questionnaire (with 84/0 validity) among the visitors to cultural complex ofRoudaki foundation who are 18-35 years old and the sample population was 210 people. The   findings show that, the statistical society is influenced by advertising and available modes in social network for selection and prioritizing of their self -appearance and life. This research   contains one main hypothesis and six subsidiary ones. There is a relationship between elements of membership in Facebook (the last type of clothing, hair model, face make up, body shape, type of entertainment, activities of free time, and type of food) and fashionism. Also, there is a meaningful relationship between the components of conscious behavior and job performance with fashionism in young people, and on the contrary there isn’t a meaningful relationship between some components like gender, marital status, field of study and literacy with fashionism.

Language:
Persian
Published:
Journal of Sociology Studies, Volume:9 Issue: 3, 2016
Pages:
123 to 138
https://magiran.com/p2346959  
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