A Comparative Study of Iranian Airlines Company from the Perspective of Corporate Social Responsibility with Carroll's Approach

Organizationsreact against their opposing beneficiary groups through determining and defining good and bad.They act in such a way that they are considered tobe beneficent from the viewpoint ofcustomers, governmental institutions and organizations, share-holders, and the whole society. Observing these factors is referred to as social responsibility. The aim of this study is to compare Iranian airlines from the perspective of corporate social responsibility. The method of this research is descriptive and the statistical population consists of all the Iranian airlines (eight companies). Regarding the small size of the statistical population and the aim of research, the whole statistical population has been investigated. In order to collect the necessary data, a researcher-made questionnaire has been used. The validity of the questionnaire has been confirmed by content validity and its reliability has been calculated by using Cronbach alpha. In designing the questionnaire, the dimensions of social responsibility based on Carroll’s approach have been used. For the analysis of the data, the methods of Vikor and Shannon entropy have been utilized. The results indicate the rank of each one of these airlines, regarding the amount of attention to social responsibility.