Sociological Study of Tendency toward Western Values Emphasizing on the Degree andKind of Internet Social Networks(Case Study of Young People in Khalkhal)

The present research was conducted to sociologically study the tendency toward western values emphasizing on the degree and kind of use of internet social networks by young people in Khalkhal. Ball Wreckage and DE flour’s Dependency theory, Castells’ Network Society and Stewart Hall’s Coding and Decoding pattern were used as theoretical basis for this research; on which the hypotheses of research were formed. The hypotheses consisted of the impact of degree and kind of use of internet social networks on the tendency toward individualism, materialism, looseness of religious values and tendency toward western lifestyle.The research method is survey and a researcher-made questionnaire is used to collect data. The statistical population consisted of Iranian members of internet social network, and the sample was 300 active and on-line members of Facebook who were selected by immediate and nonprobable sampling method. The results indicate that, there is a meaningful relationship between degree and kind of use of internet social networks and tendency toward individualism, materialism, looseness of religious values, and western lifestyle.