Quality-Orientation of Staff and its Role in Promoting the Quality ofEducational Services in Islamic Azad University of Bonab Branch.

This study has been conducted on the basis of the quality-orientation ofstaff and its role in promoting the quality of educational services in IslamicAzad University of Bonab branch. The variables of this study are customerfocus, innovation, steady approach to the ideal situation, the importance ofappearances, employee’s patience and fortitude, group-orientation and goalorientationand its relation to the quality of educational services. The samplepopulation of this study is students and staff of Islamic Azad University ofBonab branch in 89-90 educational year. According to the results the coefficientB in regression test of the hypotheses in this study 434%, so it can be said thatabout 43% of the changes in dependent variable is explained by the changes independent variables. All research hypotheses with related tests and with .05error of measurement and 95% confidence level are confirmed statisticallysignificant.