The role of social media marketing and brand social identity in the clothing industry with emphasis on the criteria of the Supreme Council of the Cultural Revolution

The present article examines and studies the social media marketing and social identity of the brand in the Iranian clothing industry with emphasis on the criteria of the Supreme Council of the Cultural Revolution. The main question of the article is: Does the marketing of the clothing industry, as one of the distinctive features in today's world of economics and management, meet the criteria of the Supreme Council of the Cultural Revolution? And by considering these criteria, will social media marketing and social identity of brands be able to play an effective role in promoting national and indigenous patterns of clothing and lifestyle of people in society? The hypothesis that can be made on this basis is: In the Iranian clothing industry, which is based on the emphasis on cultural identity, especially in the era of rapid globalization, there is a reciprocal relationship between social media and brands in the field of marketing. The results show that the criteria in the approvals of the Supreme Council of the Cultural Revolution as the highest cultural institution in the field of clothing, can use marketing as a powerful tool to create a culture in the field of clothing and lifestyle of people in accordance with established principles.