Providing a model for recreating the historical context of Gorgan with a tourism development approach

AbstractGorgan city with more than 150 hectares of historical context is one of the important historical centers of the country. Despite its positive features, the city suffers from some physical, environmental and infrastructural problems. In the present study, with the aim of determining the priority of general development strategies in the historical context of Gorgan, several proposed modeling strategies and then the optimal priorities for re-creation are introduced. The research was applied and in its analysis, a combination of documentary and survey methods using quantitative and qualitative models (ANP-SWOT) was used. The statistical population of the study included 15 experts (experts of executive bodies and university professors) who were selected by snowball technique. After reviewing the upstream documents, 11 strengths, 12 weaknesses, 10 opportunities and 11 threats were extracted from the context of Gorgan. Then, by adjusting the internal and external strategic factors, a pairwise comparison questionnaire was prepared and provided to the experts. Finally, based on the obtained indicators, the SWOT strategic matrix was formed and strategies were evaluated and prioritized using the ANP model in Super Decision software. The results of modeling showed that among the proposed strategies, strategies to support historical tourist attractions with the approach of economic and social revitalization and improving the physical condition of the tissue, Organizing the transportation network in the historical context with emphasis on public transportation network, use of barren and recyclable lands due to low prices for tourism development, The review of the distribution of facilities and services in the context of the context identified the optimal strategic priorities and ranked first to fourth, respectively. As a result, in recreating the historical context of Gorgan, those in charge should focus on offensive strategies.