Providing and evaluating a grounded theory for extension of value innovation from the intra-organizational level to the supply chain

One of the new approaches that can be used to increase the effectiveness & efficiency of the supply chain is the Shared Value Innovation in the supply chain. The difference between value innovation and shared value innovation is their level of activity. Although some research has emphasized the importance of value innovation in different parts of the organization & to some extent introduces Shared Value Innovation, so far no research has been conducted to provide a framework or model for managing Value Innovation in inter-organizational levels. The main purpose of the present study was to fill this research gap. In this mixture study, semi-structured interviews with petrochemical managers & academic experts were conducted & analyzed using constructive Grounded theory. Samples were selected by purposive sampling, based on the principles of Grounded theory approach. The reliability of the results is confirmed by calculating two evaluation indices. After analyzing the data using MaxQDA software, a framework for managing Shared Value Innovation in the supply chain has been proposed. The proposed theory shows how to achieve Shared Value Innovation through increasing adoption, improving communication, improving collaboration, enhancing trust, enhancing the commitment, enhancing interdependence while maintaining the independence, & simultaneously reducing costs. After designing the theory, its dimensions were evaluated and confirmed by combining the foundation data theory approach with the Delphi method.