Investigating the Factors Related to Entrepreneurship Development in Rural Health Tourism Innovation Case Study: Qalat Village

By identifying the capacities of health tourism in rural areas, it is possible to create an entrepreneurial atmosphere in these areas. Therefore, the purpose of this study was identifying and ranking the factors related to entrepreneurship development in rural health tourism innovation in Qalat village. This research is Descriptive survey and interviews were conducted with 36 tourists of health tourism who were non-coincidental selected. Data and scenarios were analyzed by using fuzzy cognitive mapp and the research model is designed using social network analysis. The findings show that several factors are involved in development of entrepreneurship in the rural health tourism innovation in Qalat village, where the strategic planning factors and the support of government agencies and organizations are more central, respectively. The results indicate that the number of tourists can be increased with proper and rational planning and support of private and public sectors in order to enhance the potential of the village in the field of health tourism.