Assessing the Ecotourism Development Capability in Rural Areas With an Emphasis on Local Risk-Taking in Decision-Making: The Case Study of Mazandaran Province

Today, ecotourism is deemed a key industry and is granted a special position in the economic development of different countries. This industry has always faced risks in making decisions about selecting places with high ecotourism potential. Therefore, the purpose of this study was the assessment of ecotourism development capability in rural areas, with an emphasis on the environmental risk-taking in decision-making. In this study, 12 spatial criteria were used. Ordered weighted average (OWL), analytic network process (ANP), TOPSIS, and sensitivity analysis were used to assess the concept of decision-making risk, calculate the weight and importance of the criteria, rate the appropriate villages, and assess the modeling precision, respectively. The results showed that among the used criteria, the distance from the built lands and the distance from faults have the highest and lowest weight, respectively. With the increase and decrease in the risk-taking degree, the high potential class space increases and decreases, respectively, such that in the risk-taking degree of 0 or less, less than one percent and in the risk-taking degree of 1, thirty-five percent of all lands of the area fall in the “very high potential” class. The examination of the appropriate villages in the 0.5 risk-taking degree for ecotourism development showed that among all Mazandaran province villages, only 55 villages are in the “very high potential” class. Among these, Aali Kola with the relative distance of 0.8505 is the most capable village for ecotourism development. Finally, the results of sensitivity analysis revealed the adequate stability of the model results in various scenarios, i.e., the high reliability of the model results.