The CRM and ERP Impact on Value (Performance) Organizations Taking into Account of Mediator Integrated System and Process (Case Study: Mehvarsazan Iran Khodro Company)

The aim of this study was to evaluate the impact of customer relationship management (CRM) and enterprise enterprise resource planning (ERP) on the performance of the organization with mediator role of integrated system and process (Case Study: MehvarSazan Iran Khodro Company). This study is applied and descriptive type. The population of the research including managers and experts of various sectors which was 120 peopole. Questionnaires distributed among the population and 91 questionnaires were returned. PLS software used to analyze the data collected. In this study, the effect of CRM, ERP organizations system and integrated process, were studied. The results showed that CRM and ERP have not any impact on pridiction thinking and would not make any performance valuein. Also, integrated system has a positive effect on CRM and ERP but it is not make the performance values. Process Integrated has apositive effect on CRM, but it is not a positive effect on ERP and it has no positive impact on the performance value. Finally, according to findings suggestions made to the officials and managers of MehvarSazan Iran Khodro.