Factors affecting on satisfaction of students towards virtual training courses during COVID-19 pandemic era

This study is designed to investigate factors affecting Lorestan university students satisfaction and loyalty towards virtual training courses in the second semester of the academic year 2019-2020 through cross-sectional survey method. The statistical population consisted of all in Lorestan university students (N= 7000) participated in university virtual training courses simple random sampling by Krejcie and Morgan table resulted to select 490 students. Data collection in this study was done through a online questionnaire that American Customer Satisfaction Index (ACSI) was used to measure satisfaction. After preparing the questionnaire and confirming its validity by experts, its reliability was confirmed by calculating theta reliability (α= %78- %94). Structural equation modeling was used to determine factors influencing students’ satisfaction through AMOSversion24. The results revealed that, perceived value variable had the highest direct impact on respondents’ satisfaction and satisfaction in tern had the highest direct impact on students’ loyalty toward virtual training courses. Another way, variable of students expectations of virtual training courses have the highest indirect effect on students’ satisfaction and loyalty. In addition, the sums of the direct and indirect impacts of expectations had the highest impact on students’ satisfaction and satisfaction has the highest impact on loyalty toward virtual training courses.