Ethical Capital Reinforces of Conceptual Model of Media Economics

Ethics is a social rather than an individual phenomenon. The science of sociology, and ethics in the media and its role from the beginning of its formation have been considered two distinct roles for them: Creating social awareness in the community and a profitable and profitable business activity, which can be used as a competitive advantage in the development, growth and self-sufficiency of the media be role-playing because the media to survive needs to make mone. Present study was conducted with the aim of examining ethical capital as a reinforcement of the conceptual model of media economics was implemented.

This research is a qualitative study that uses of grounded theory. Participants included media professionals in the country, who were counted through chain sampling 20 people were selected as key informants. Data were collected through semi-structured interviews. The validity and reliability of the data were obtained from the two methods of reviewing participants and re-coding by experts. Data were analyzed by open, axial and selective coding, 51 open code 16 concepts and 5 categories were counted.

Major and core categories in the form of multiple dimensions of causal conditions including (central ethics, social capital, social, social responsibility axial (new technology, content creation, axial economics), contextual conditions (cultural factors, environmental factors, strategic orientation, resource management), intervening conditions (politicization, mismanagement) and consequences (globalization and modeling) to a higher abstract level. It was upgraded and finally the paradigm model of the research was presented

The results show that today the importance and attention to ethical concepts as a capital It has expanded in all areas, especially the media which is considered as the most important component in development. Therefore, news agencies rely on ethical capital can succeed in formulating and implementing the optimal model of media economy and in business and media commercialization