Identify and Categorize the Challenges of Tourism Development in Germi City

Today, the tourism industry is considered as an important goal in the development of cities, and it is likely that each city will face certain challenges in achieving its goals. The city of Germi is no exception to this rule and despite its tourism potential, it has not been able to exploit them so far, which seems to be a challenge in this regard. In this regard, the main purpose of this study is to identify the challenges facing the development of tourism in Germi. The present study is a descriptive-exploratory study and the statistical population of the research is experts familiar with the tourism industry of Germi city. 10 of them were selected as the statistical sample of the research by snowball method. Also, content analysis method was used for the validity of the research tool, retest method was used for its reliability, and Structural-Interpretive Modeling (ISM) and MICMAC analysis were used for data analysis. In this regard, the results show that out of 17 initially identified challenges, 13 challenges in the content validity review stage achieved a CVR of above 0.75 and were identified as the final challenges of Germi city tourism. Also, the leveling of challenges showed that the relevant challenges can be classified into six levels, the challenge of tourism legislation at the lowest level and the economic and social challenges at the highest level, and that the classification They also showed that government and legislative challenges are key challenges in the development of Germi city tourism that have a great impact on its development (with high influence and low dependence