The effect of personalized gamification on learners' academic satisfaction in e-learning environment

In this article, a personalized educational system has been designed and implemented using game elements based on the personality traits and motivation of the learner. Learners' personality in this system was measured by NEO-FFI questionnaire and their motivation was measured by AMS (Academic Motivation Scale). Then, using the motivation and personality of individuals, their type of game is obtained based on the BrainHex model, and in accordance with the type of learner game, the gamification elements are presented to them in a personalized way. The system designed during the preparation period of the International Mathematical Competition and it has been implemented with 117 participants in the e-school of Tehran Mathhome. To measure the effectiveness of the system, the level of academic satisfaction of learners in using the system are compared in the control and test groups. The results show that using personalized gamification based on personality and motivation has led to a significant improvement (the significance level of P-value<0.05 in T-test) in learners' academic satisfaction compared to before. Personalization also improved significantly compared to controls.