A Model of Sustainable Sport Tourism Development with Rural Sports and Local-Native Games Approach

According to the importance of sustainability in tourism activities, the aim of this study was to achieve a model for the development of sustainable sports tourism with the approach of rural sports and local-native games in Mazandaran province.This study is a qualitative research that has been done using the grounded theory .Data analysis was performed during three stages of coding and led to the emergence of 354 open codes, 66 concepts in the form of 11 main categories.The results showed that the existence of sports tourism attractions, as a causal condition has led to the need to develop sustainable sports tourism with the approach of rural sports and local-native games.If policies,management and planning and marketing strategies are implemented in the appropriate context of the infrastructure and whit regard to religious and social participation and financial and supportive considerations,it can lead to the emergence of sustainable livelihood consequences for local communities.