Survey of Economic Effects of Urban Tourism of Tabriz Metropolis

Considering the tourism potential of Tabriz metropolis, the purpose of this paper is to investigate the economic effects of Tabriz metropolitan tourism in order to minimize its negative impacts. The research is descriptive-analytic, in terms of purpose, applied, and in relation to the method of data collection, library and field methods (questionnaire) were collected. The population consisted of all the citizens of Tabriz metropolitan area in 2019 who were randomly interviewed according to the Cochran formula of 384 persons. Content validity was used to measure the validity and Cronbach's alpha coefficient was used to evaluate the research variables and reliability of the questions was estimated at 0.81. After field studies, descriptive statistical methods including frequency distribution, tables, and inferential statistics were used to collect data and analyze data. The software used is SPSS statistical software. The results show that citizens have appreciated the positive effects of tourism above the Likert spectrum. Comparing the variables related to the positive economic impacts of tourism, employment and income generation with 4.15% had the most positive effect and the improvement of transport system and infrastructure with 3.27 had the least positive effect. Also, considering the variables related to the negative economic impacts of inflation and rising prices by 4.05%, the highest negative impact and unemployment increase by 2.3% had the least negative impact.