Analysis of barriers to tourism policy in the urban environments of Guilan Province
Guilan urban environments with various natural, historical and cultural attractions, has an extraordinary talent for developing the tourism industry, But despite tourism policies and planning, it has not been able to develop in this area. In this regard, the purpose of this study is to investigate the barriers to tourism policy in urban environments of Guilan. is The research method was qualitatively and quantitatively analyzed using contextual theory and FARAS model. The statistical population is also experts in the field of urban studies and tourism, Based on purposive sampling, 20 people were selected as the sample population. According to the grounded theory model, obstacles such as: lack of expertise, inadequate marketing, imitation of patterns incompatible with urban environments, problems in the chain of tourism services, problems of the administrative system and policy, lack of integrated tourism management within the organization Related issues, inadequacy of infrastructure and physical infrastructure, lack of use of specialized personnel were extracted, Using the fuzzy ARS model, respectively, the obstacles to the lack of integrated tourism management among organizations related to the weight of 0.490, the problems of the administrative system and policy with a weight of 0.488, imitation of patterns incompatible with urban environments with The weight of 0.477, the problems of the chain of tourism services and the inadequacy of infrastructure and physical infrastructure with the weight of 0.467, the inappropriate marketing with the amount of 0.463, the lack of specialized personnel with the weight of 0.458, the most and Have the least importance.
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