Presenting the model for rumor management at Islamic Azad University

The main objective of this research is to present a model for managing rumors in Islamic Azad University.

Design/ Methodology/ Approach:

 the present study has a mixed Approach,Its qualitative part is done using the content analysis method (Theme) and subsequent sections based on the identified model in the qualitative section. In the qualitative section, the theoretical foundations of the subject and the semi-structured interviews were used, so that with 15 people from the various classes (Chairmanship, from the free and semi-structured interviews, the deputy and managers of the group and professors) from the free and semi - structured interviews were conducted using the theme analysis method, main Themes, and refining and refining. In the quantitative Section, a questionnaire was designed based on the main themes extracted and validated by experts by cronbach's alpha, and were selected by 384 individuals working at free college. And the confirmatory factor analysis and AHP was applied in the quantitative Section.

The result of the interview and coding showed that the rumor management had 8 core themes (Managerial skills, Ethics, behavioral factors, organizational factors, personality traits, shared values, leadership), and 31theme of the rumor management model was developed through the hierarchical tree and in the quantitative section was approved by the structural equations method of validity and validity of the obtained model, and the themes weights were determined.Central Tehran Branch has the highest score (0.971) from other units in terms of rumor management relative to other units of the islamic free university .

Limitations & Consequences:

 the limitation of this study is the lack of interviews with the Chairman, deputy director of the entire central organization for the richness of the results.

Practical Consequences: 

The model presented in this research helps managers to use their managerial skills to manage rumor Management.

Innovation or value of the Article:

 this study investigates effective factors on rumor management and a model for management in the Univerity's work Environment.