Strategic planning of coastal tourism based on environment sustainability (case study: Coastal Cities of Boushehr province)

The profitability of the coastal tourism industry has led to growing global investment in this field, ultimately threatening the sustainability of coastal areas. In Iran, in order to get rid of the oil-dependent economy, recently invested in this field has increased, so it's necessary to address the sustainability of coastal areas. The main purpose of this study was to provide strategic planning to achieve the goals of coastal tourism with an emphasis on the sustainability of environmental resources in Bushehr province. The research method is descriptive-analytical and the data is collected using field methods such as observation and questionnaire. In order to analyze the results, the Fuller triangle method has been used to weighting resources and capabilities, the Meta-SWOT has been used to prepare competitive and strategic maps, and also factor analysis has been used to determine the factors affecting on sustainable development of coastal tourism. According to the results of the Fuller Triangle, the existence of the road and multiple islands with potential tourism attracting have the most and the homogeneity of the inhabitants are of the least importance. According to the competitive map, Bushehr has the best tourist attractions in terms of tourism infrastructure and Dayyer coastal city in terms of tourism attraction potentials. According to the strategic map, the existence of multiple islands with tourism potential in the Dayyer coastal city has a more strategic fit with the goals. According to the results of factor analysis, the factor of constraints with a specific value of 3.88 and explaining 21.5% of the total variance of the factors have the greatest impact on achieving sustainable coastal tourism goals