The effect of strategic human resource management on entrepreneurial marketing performance with a self-organizing model approach

In order to be successful in today's competitive and complex environment, organizations must rely on various tools to equip themselves with capabilities and capabilities to differentiate them from competitors. Paying attention to entrepreneurial marketing performance and concepts that have a direct and important impact on them can create this capability for organizations. Entrepreneurial marketing performance is one of the most important management concepts that is recognized as a lever for the success of companies. Meanwhile, strategic human resource management that looks at the soft and hard aspects of human resources can affect the goals of the organization both in terms of strategic goals and human resources and with a different perspective on marketing performance. Affect entrepreneurship. Therefore, in the present study, with the approach of self-organizing model that emphasizes complex concepts in a turbulent environment, an attempt has been made to examine the impact of strategic human resource management on the performance of entrepreneurial marketing. In order to achieve this goal, in the present study, using a review of theoretical studies and descriptive-analytical study, a brief and comprehensive look at the concepts of research variables and various factors affecting them has been tried.