Investigating the Factors Affecting the Target Market of the Tourism Industry on the Tourism Development Process in Lorestan Province Using Factor Analysis Approach

The aim of this study was to investigate the factors affecting the target market of the tourism industry on the increase and development of tourism in Lorestan province. The research method used is applied in terms of purpose and survey in terms of nature and descriptive method. The statistical population of this study includes all employees in the Islamic Council of the city and the current situation of women, women, women, women, women, women, women, women, women, women, women, women, women, women, women, women, women, women, women, women, women, women, women, women, women Using Morgan table S = 140 people were selected as a sample by systematic (regular) random sampling method. To collect the data, the standard questionnaires of Target Tourism Market Rai and Das (2011) Tourism Development and Choi et al. (2006) were used. Data collected through statistical tests such as Kolmogorov-Smirinov test and using spss24 software and confirmatory factor analysis using the path analysis technique in LISREL statistical software, are analyzed for factor significance testing. Took. The results of the present study show that the target market factors of the tourism industry have an effect on the increase and development of tourism. Because the value of the correlation coefficient is positive. As a result, as the target market of the tourism industry increases, the development of tourism increases, and if it decreases, the target market of the tourism industry also decreases with the development of tourism.