Analyzing the impact of management ability on firm value in response to competitive market threats

The purpose of this study is to analyze the impact of management ability on firm behavior in response to competitive market threats. The spatial scope of this research was the companies listed on the Tehran Stock Exchange and the time domain was between 2009 and 2017. In this study, the ability to manage the independent variable and the company behavior of the dependent variable was considered. The present study is in the category of applied research. If the classification of types of research based on nature and method is considered, the present research method is in the category of research. It is descriptive and in terms of method is in the category of correlational research. In this study, a library method was used to collect data and information. In the data section, the research was done by collecting data from sample companies by referring to financial statements, explanatory notes and the stock exchange monthly. Based on the systematic elimination method, 133 companies were selected as a statistical sample. Descriptive and inferential statistics have been used to describe and summarize the collected data. In order to analyze the data, first the variance heterogeneity pre-tests, F-Limer test, Hausman test and Jark-Bra test were used and, then multivariate regression test was used to confirm and reject the research hypotheses (EVIEWS Software). The results showed that the ability of managers affects the company value; in addition, competitive threats affect the relationship between managers' ability and investment in research and development costs and company value; The results obtained in this research are consistent with the documents mentioned in the theoretical framework of research and financial literature.