Develop a strategic model to promote the global competitiveness of cultural goods

This article is based on the doctoral dissertation entitled "Development of a strategic model to promote global competitiveness of cultural goods (a case study of the performing arts in France)" in which it examines cultural policy at the level of national competition and trade strategies or Commercialization deals with product, enterprise and industry levels. The main objectives of the research are to determine the components, relationships and logic between them and to validate this model, which was studied to achieve the market of cultural goods in France. The research is developmental in terms of purpose, in terms of lack of exploratory hypothesis and in terms of data analysis is a mixed type (qualitative and quantitative). In the first phase of the research, the source of data collection includes library studies and interviews, based on interviews with 20 elites in the fields of culture and art, management and futures studies, cultural and artistic staff and administrators in Tehran and Paris. Data analysis was performed at this stage through data theory (grounded theory) and the components and the initial conceptual model were extracted. In the second 4, 425 questionnaires were distributed among art authors and owners of art goods, and by analyzing them, the relationships and logic between the components were extracted, and 4 items from the SEM were tested.