Identify the Role of Virtual Production and New Technology on Organizational Agility and Profitability in Competitive Markets

Due to changes such as the complexity of competitive markets, new technologies, diversification of consumer needs, reducing the product life cycle and increasing the product diversity of organizations, and maintaining survival in the field of competition, companies must look for effective methods. The virtual production system, as one of the well-known management methods, helps to achieve agile production and survival in a turbulent environment. The main purpose of this study is to identify agility factors in manufacturing organizations and then to investigate the effects of virtual production strategy on agility capabilities. The present study is a descriptive correlational study. The method of collecting data related to research literature is the library method including various books and articles and domestic and foreign publications and the questionnaire method has been used to collect the data required in this research to test the hypotheses. The statistical population of this study is the employees of Ahangari Novin Company located in Tehran Industrial City, which includes 80 line workers, 20 people working in the financial, administrative, and office sectors, and 30 people working in the undergraduate and management sectors. Due to the specific number of members of the community, Cochran's formula has been used to determine the sample size. The sample size for a population of 130 is 97 people. The inferential statistical methods used in the present study are normality test and regression analysis. The results show that a high level of virtual production is effective in increasing agility. Therefore, it can be said that paying attention to virtual production leads to improving the level of agility and thus increasing the profitability of manufacturing companies in today's competitive environment.