Quantitative and Qualitative Improvement of TV Comedy Mixed Programs & the Factors affecting it

TV comedy mixed programs, are among the most watched TV shows and have the capacity to have the greatest and most lasting impact on the audience. The aim of this study is to identify the factors affecting the quantitative and qualitative promotion of TV comedy mixed programs & to identify the views of media experts in order to achieve final and operational solutions. The research method of this article is qualitative and the method of conducting it is a semi-structured interview. The statistical population includes media professionals who have been temporarily or permanently in the field of critique and analysis of TV comedy mixed programs. The research sample was purposefully selected from those who are theoretically and practically related to the stages of pre-production, production, distribution and analysis of comedy/ humorous mixed programs. The interview questions were researcher-made and the interviewees were selected by snowball sampling. The analysis of the interviews was done based on thematic analysis and with coding technique (open, axial & selective codes). The questions are also organized based on the “SWOT” model and based on the quantitative and qualitative improvement of the programs. The most important findings of this study is the need to increase the experience and tolerance of managers in humor, creating creative theatrical items, including online tools with humor programs, changing the general policies of TV in the field of humor writing and among classes and social groups, in order to increase the spirit of liquidity in context of TV comedy mixed programs.