Investigating the effect of multiple consumption values of Iranian local food on the intention of tourists to revisit and recommend to others

, the aim of the present study was to investigate the effect of multiple consumption values of tourists (functional, emotional, social and cognitive value) on attitudes toward local food and food destination image as effective factors in the occurrence of behavioral responses by tourists in the future (Intention to recommend local food to others and intention to revisit a destination for food tourism) is in the context of stimulus-organism-response. The method of the present research is applied in terms of purpose and in terms of descriptive method, which has been localized using a questionnaire and the required data collection method has been collected. The statistical population of this study includes all tourists who have eaten local food in one of the parts of Iran. Using G-Power software, 400 acceptable samples were collected. Data analysis was performed using correlation analysis and structural equation modeling with the help of Smart PLS software.